Our Mission and History
We’re The Color Run, the world’s first COLOR 5K™ and COLOR DASH event. Founded in 2011, our mission is to bring people together and make the world a happier, healthier place. By creating an experience that’s more about the memories you make than your mile per minute, we made running feel accessible to a broader demographic.
Now the largest running series in the world, “The Happiest 5K on the Planet” has been experienced by over 6 million runners worldwide in 35+ countries, and continues to be a leader in the fun running space.
How The Event Works
Less about your 10-minute-mile and more about having the time of your life, The Color Run is a five-kilometer, un-timed event in which thousands of participants, or “Color Runners”, are doused from head to toe in different colors at each kilometer. With only two rules, the idea is easy to follow:
- 1Wear white at the starting line!
- 2Finish plastered in color!
After Color Runners complete the race, the fun continues with an unforgettable Finish Festival. This larger than life party is equipped with music, dancing and massive color throws, which create millions of vivid color combinations. Trust us, this is the best post-5K party on the planet!
The Color Run 2018 Hero Tour
It’s a bird! It’s a plane! No… it’s The Color Run Hero Tour! Flying your way in 2018, celebrate the hero in you in a realm where NOTHING is impossible and you are UNSTOPPABLE! Soar to new heights in the Hero Zone; confront double the color in the Super Zones; suit up in gear fit for only the most super of heroes.
This year’s theme features an all new participant kit, new course elements, and a super-charged Finish Festival. Will you rise to the challenge and be a #TCRHero?
New Presenting Partner
New presenting partner 7-Eleven will bring two new activation zones to the event village and take over a multi-coloured zone on course. Participants can also treat themselves to a free slurpee as they finish.
While our 5K event is all about having fun, we also focus on promoting a healthy lifestyle. More than half of our participants are first-time 5K runners and the event is making headway on the national focus of improving health and wellness. We hope that The Color Run 5K event will be able to act as a catalyst for our participants to live an active, healthy lifestyle.
Seeing how happy The Color Run has made people has been tremendously rewarding for us. It is an event for all fitness levels, ages and backgrounds. Our tag line, “The Happiest 5K on the Planet,” was created after seeing the expressions of pure joy from participants. Want to add some happiness to your life? Find Your City Here
Color Runners vary in demographics and reasons for running. With no winners or official times, The Color Run caters to everyone—first time runners to seasoned athletes. Some Color Runners participate as a celebration and capstone of their healthy living accomplishments, while others participate for reasons unique to them. What are you running for?
As a for-profit event management company, we love the opportunity we have to partner with charities to help shine a light on their amazing work within society and highlight the causes they stand for. We have raised donations for more than 80 local and national charities since 2012. To date, The Color Run has donated more than $5 million to charity. For more information on how The Color Run works with charities, visit our Charity Page.
2018 Official Charity Partner
The Color Run Australia is also joining forces with the Starlight Children’s Foundation as the Official Charity Partner, who are committed to bringing fun, joy and laughter to sick kids and their families. The Color Run encourages participants to raise funds and awareness for the incredible foundation with the help of volunteers and activations on site.